Table of Contents
Anastasia Soare, the Romanian-American entrepreneur, has drawn attention for her astonishing rise in the beauty industry and even more so for her net worth in 2025.
From humble beginnings in Romania to founding one of the most influential cosmetics brands in the world, Soare’s journey is nothing short of remarkable.
In this article, we explore Anastasia Soare’s net worth in 2025 and examine how she became one of the most powerful self-made women in beauty.
Who Is Anastasia Soare And How Did She Become A Beauty Industry Icon?
Image – Source
Anastasia Soare was born in Romania in 1957 and moved to the United States in 1989. With a background in art and architecture, she applied her understanding of facial symmetry to a unique approach in the beauty world eyebrow shaping.
Her early career as an aesthetician in a Beverly Hills salon helped her introduce this innovative technique to a high-end clientele.
As she began to refine her eyebrow artistry using the Golden Ratio method, celebrities quickly took notice.
Her technique was unlike anything available at the time. Soon, she was shaping the brows of supermodels like Cindy Crawford and Naomi Campbell, laying the foundation for what would become a global empire.
Anastasia’s blend of creative precision and personalised service helped build her reputation, and within a few years, she had established her own salon in Beverly Hills.
That salon would evolve into Anastasia Beverly Hills (ABH), one of the world’s most recognisable cosmetics brands.
How Did Anastasia Beverly Hills (ABH) Become A Global Beauty Brand?
Anastasia Beverly Hills began in 1997 as a salon business focused primarily on eyebrows. Soare identified a gap in the beauty market: no major brands specialised in eyebrow grooming products.
She leveraged this niche and expanded her brand to create signature items such as Brow Wiz and Dipbrow Pomade.
The rise of social media played a significant role in ABH’s growth. The brand was one of the first to collaborate with beauty influencers and makeup artists on platforms like Instagram and YouTube.
These influencers introduced ABH’s products to millions of followers, creating viral trends around eyebrow styling and makeup tutorials.
Key strategies that fuelled ABH’s success include:
- Strategic product launches tailored to online beauty trends
- High-quality, cruelty-free formulas
- Modern packaging and sleek brand identity
- Direct partnerships with influencers and celebrities
The company didn’t stop at eyebrow products. It expanded into eye shadow palettes, foundations, lipsticks, and highlighters.
ABH products are now available in major retailers including Sephora, Nordstrom, and Boots in the UK.
What Is Anastasia Soare’s Net Worth In 2025?
In 2025, Anastasia Soare’s net worth is estimated to be around $810 million USD. This figure positions her as one of the wealthiest women in the beauty industry.
Her fortune stems primarily from her ownership of Anastasia Beverly Hills, which has remained a private company, giving her significant control and equity.
Despite the emergence of new competitors in the cosmetics market, ABH has maintained strong revenues thanks to its devoted consumer base and continued innovation. Over the years, the brand has generated hundreds of millions in annual sales. Soare’s stake in the business accounts for the largest portion of her wealth.
Apart from her brand, Soare also earns income through:
- Licensing deals and collaborations with retailers
- Media appearances and event sponsorships
- Real estate and property investments
- Upcoming book and brand-building events
Her financial trajectory mirrors that of other high-performing entrepreneurs in the beauty sector, yet her self-made success story remains particularly notable.
How Did Anastasia Soare Build Her Beauty Empire From The Ground Up?
Image – Source
Anastasia Soare’s journey from immigrant to beauty mogul is one marked by resilience and innovation.
She began with no English skills and worked in salons as a facialist before identifying the untapped market for eyebrow enhancement. Her decision to focus on one element of beauty brows was both strategic and visionary.
The empire she built was rooted in a few core principles:
- Offering a specialised service and product range that solved a specific problem
- Educating clients on the importance of brow shaping to facial structure
- Leveraging design and packaging aesthetics to elevate brand perception
Soare personally managed the growth of her brand, taking calculated risks in product development and distribution.
When the brand launched its first colour products, it was met with immense success, particularly the Modern Renaissance Eyeshadow Palette, which went viral globally.
Today, ABH employs hundreds of staff worldwide and continues to influence new trends in both cosmetics and brand storytelling.
What Are The Key Milestones In Anastasia Soare’s Career?
Anastasia Soare’s career is a remarkable example of how consistency, innovation, and a deep understanding of one’s craft can lead to monumental success.
Over the decades, she has strategically transformed her eyebrow expertise into a multi-million-pound cosmetics brand, influencing both consumer trends and industry standards.
From launching her first salon to earning recognition in the global business community, Soare’s journey is filled with key achievements that mark significant progress in both personal and professional terms.
Early Career And First Breakthroughs
In the early 1990s, after relocating from Romania to Los Angeles, Soare began working as an aesthetician in a local salon.
Her understanding of art and architecture led her to develop the Golden Ratio method, a technique for sculpting brows to complement natural facial structure.
This innovative approach set her apart from other beauty professionals and caught the attention of elite clientele, including:
- Cindy Crawford
- Naomi Campbell
- Jennifer Lopez
- Claudia Schiffer
Celebrity word-of-mouth played a significant role in establishing her reputation and credibility.
Founding Of Anastasia Beverly Hills
In 1997, Soare opened her own salon in Beverly Hills, marking the official beginning of Anastasia Beverly Hills.
The salon quickly gained popularity for its unique brow-shaping services and began attracting a long list of celebrity clients.
By identifying a gap in the market, she became one of the first to offer products dedicated exclusively to eyebrow care.
This positioned her as a pioneer in a field that would become central to beauty routines worldwide.
Launch Into Retail And Product Expansion
The early 2000s saw Soare expanding beyond salon services and introducing brow-focused products to high-end department stores. The brand entered retail with items like:
- Brow Powder Duo
- Brow Wiz
- Clear Brow Gel
In 2014, ABH launched a full cosmetics line, including eyeshadows, highlighters, lipsticks, and foundations.
The launch of the Modern Renaissance Palette became a defining moment for the brand, achieving cult status and solidifying ABH’s position in the global cosmetics market.
Viral Growth And Influencer Marketing
Anastasia Beverly Hills was one of the first brands to fully embrace social media as a key marketing tool.
Soare and her daughter, Claudia (also known as Norvina), engaged directly with makeup artists and influencers on platforms like Instagram and YouTube.
This forward-thinking approach led to:
- Millions of user-generated makeup looks
- Direct-to-consumer sales growth
- Strong community engagement across social channels
The brand’s emphasis on influencer relationships and digital-first strategies helped it remain relevant during the rapid evolution of online beauty culture.
Recognition By Major Business Outlets
By 2018, Soare was featured on Forbes’ America’s Richest Self-Made Women list, cementing her legacy as one of the most successful female entrepreneurs in the beauty industry.
Her inclusion in the list highlighted her ability to not only create a strong product line but also build a scalable and sustainable business model.
She also appeared in interviews with leading business publications and was frequently cited as an example of how niche expertise can be scaled globally.
Memoir And Live Event In 2025
In 2025, Anastasia Soare has continued to evolve her brand and personal narrative. One of the year’s most anticipated milestones is the release of her memoir, titled Raising Brows: My Story of Building a Billion-Dollar Beauty Empire.
To promote the book and inspire others, Soare is partnering with Oprah Winfrey for Raising Brows LIVE, a special two-hour live event scheduled for October 23, 2025, at the Wilshire Ebell Theatre in Los Angeles.
The event aims to empower young entrepreneurs and shed light on her personal and professional journey.
Summary Table Of Career Milestones
| Year | Milestone Description |
| 1990s | Immigrated to the U.S. and started work as an aesthetician |
| 1997 | Opened first Anastasia Beverly Hills salon in Beverly Hills |
| Early 2000s | Introduced brow products in retail stores |
| 2014 | Launched full ABH makeup range with viral success |
| 2018 | Recognised by Forbes as one of America’s Richest Self-Made Women |
| 2020s | Expanded ABH internationally and increased product lines |
| 2025 | Releasing memoir and co-hosting Raising Brows LIVE with Oprah Winfrey |
What Impact Has Anastasia Soare Had On The Beauty World?
Image – Source
Anastasia Soare has redefined what it means to be a beauty entrepreneur. Before her, eyebrow shaping was an underappreciated part of facial aesthetics.
Through her innovation, it became a mainstream beauty concern, with dedicated products and services globally.
Her influence is felt in multiple areas:
- Normalising the idea that brows frame the face and deserve dedicated care
- Introducing a mathematical approach to beauty with the Golden Ratio
- Empowering beauty influencers to partner with brands for mutual success
Additionally, she played a major role in bridging the gap between luxury beauty and mass-market appeal.
Her products cater to professionals as well as everyday consumers, a strategy that many newer brands attempt to replicate.
Soare’s contributions have extended to philanthropy and mentorship as well. She supports causes related to women’s entrepreneurship and youth empowerment, particularly those with immigrant backgrounds similar to her own.
How Does Anastasia Soare’s Success Reflect The Growth Of Beauty Entrepreneurship?
Anastasia Soare is part of a larger trend in the beauty world where founder-led brands dominate headlines and retail shelves.
The beauty industry has evolved from legacy giants to agile, story-driven labels built by passionate entrepreneurs.
Soare’s success illustrates the power of:
- Direct-to-consumer marketing models
- Social media as a brand-building platform
- Creating niche products with global appeal
As beauty consumers have become more educated and value-driven, brands like ABH have benefited from trust and transparency. The founder’s story has become as important as the formula inside the product.
Below is a comparison of Soare’s standing among other top beauty moguls in 2025:
| Entrepreneur | Brand | Net Worth 2025 | Origin | Unique Strength |
| Anastasia Soare | Anastasia Beverly Hills | $810 million | Romania / USA | Eyebrow innovation & branding |
| Huda Kattan | Huda Beauty | $550 million | USA | Influencer-led product design |
| Rihanna | Fenty Beauty | $1.4 billion | Barbados | Inclusive shade range |
| Kylie Jenner | Kylie Cosmetics | $700 million | USA | Viral marketing & DTC focus |
| Pat McGrath | Pat McGrath Labs | $450 million | UK | Editorial and luxury partnerships |
Soare’s brand is among the few that successfully scaled globally without celebrity status or corporate backing.
Her story continues to serve as inspiration for young entrepreneurs entering the beauty market.
What Does The Future Hold For Anastasia Soare And Her Brand?
Image – Source
Looking ahead, Anastasia Soare continues to drive the ABH brand forward through new initiatives. In October 2025, she is set to appear alongside Oprah Winfrey for a live event titled Raising Brows LIVE: Building Your Dream into a Billion-Dollar Brand.
This marks a new era of public engagement for Soare and adds a motivational layer to her brand story.
There are several indicators of ABH’s future plans:
- Expansion into skincare and wellness categories
- Increased use of augmented reality for makeup try-ons
- Potential succession planning for brand leadership
- Enhanced digital experience through mobile platforms
As trends in beauty shift toward sustainability and tech-integration, ABH is well-positioned to remain competitive.
Soare’s consistent innovation and deep understanding of brand identity will likely continue to shape ABH’s success in the coming years.
Conclusion
Anastasia Soare’s rise from a Romanian immigrant to a self-made beauty mogul is a testament to vision, innovation, and perseverance.
With a net worth of $810 million in 2025, her influence continues to shape the cosmetics industry.
As the founder of Anastasia Beverly Hills, Soare has not only built a global brand but also inspired a generation of entrepreneurs.
Her journey proves that with the right idea and relentless dedication, extraordinary success is possible in the beauty world.
FAQs About Anastasia Soare Net Worth & Career
What makes Anastasia Soare different from other beauty moguls?
Anastasia Soare built her empire on a single, often overlooked feature eyebrows. Unlike others who launched full makeup lines immediately, she carved out a niche first and then expanded, making her approach more strategic and unique.
Has Anastasia Soare ever appeared on Forbes Rich List?
Yes, Soare has been featured multiple times in Forbes’ America’s Richest Self-Made Women list, highlighting her influence and financial success in the cosmetics industry.
Is Anastasia Soare still actively involved in her company?
As of 2025, she remains the CEO and public face of Anastasia Beverly Hills. She plays an active role in product development, branding, and marketing strategy.
What are Anastasia Beverly Hills’ most popular products?
Some of ABH’s best-selling items include the Brow Wiz, Dipbrow Pomade, Modern Renaissance Palette, and the Norvina Eyeshadow Collection.
Did Anastasia Soare have formal business training?
No, Soare did not undergo formal business education. Her experience came from hands-on work, customer service, and her vision for creating a specialised niche in the beauty world.
How did she attract celebrity clients in the early days?
She worked in an upscale salon in Beverly Hills and offered a unique approach to eyebrow shaping. Word-of-mouth among celebrities and a strategic location helped her grow her clientele quickly.
What advice has Anastasia Soare shared for new entrepreneurs?
She often emphasizes the importance of hard work, identifying a unique value proposition, and remaining consistent. In her memoir and interviews, she encourages entrepreneurs to build brands based on passion and authenticity.
Featured Image – Source