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As the latest series of Dragons’ Den continues, North East entrepreneur Sara Davies is making headlines once again. Known for her sharp business acumen and strategic investments, she has built an impressive fortune.
Awarded an MBE for services to the economy in 2016, Davies became a household name when she joined Dragons’ Den in 2019 at just 35 years old, making her the youngest-ever Dragon at the time. However, her success story started long before her television debut.
With a strong presence in the UK business world, Davies has amassed significant wealth through her company Crafter’s Companion, strategic investments, and brand partnerships. But how much is she worth in 2025? Let’s take a closer look at her journey, earnings, and financial standing.
Who Is Sara Davies?
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Sara Davies MBE (born 23 April 1984) is a British businesswoman, entrepreneur, and television personality. Best known for her role as a Dragon on BBC’s Dragons’ Den, she is also the founder of Crafter’s Companion, a successful crafting supply business she launched while studying at the University of York.
With a passion for business and a keen eye for investment opportunities, Davies has built a multi-million-pound empire, making her one of the UK’s most successful female entrepreneurs.
In addition to her business ventures, she has gained widespread recognition for her appearances on television, including competing in Strictly Come Dancing in 2021.
Her influence in the business world has been further cemented through her ambassadorship roles and mentorship initiatives, helping aspiring entrepreneurs, particularly women, gain the skills and confidence to succeed in business.
Early Life and Education
Sara Davies was born in Coundon, County Durham, England, in 1984. She grew up in a supportive family environment, where she developed an early interest in business.
She attended the University of York, where she pursued a Business degree at Derwent College. During her university years, she spotted a gap in the crafting market, which led her to start Crafter’s Companion from her bedroom.
Graduating with first-class honours in 2006, Davies had already built a profitable business before leaving university. Her academic background, combined with her entrepreneurial mindset, laid the foundation for her future success.
What Is Sara Davies’ Net Worth in 2025?
Sara Davies’ net worth in 2025 is estimated to be around £37 million. Her wealth has been accumulated through her business empire, television career, strategic investments, and brand partnerships.
She initially built her fortune through Crafter’s Companion, which became a multi-million-pound crafting business. Over the years, her role as a Dragon on BBC’s Dragons’ Den, along with her investments in startups and established brands, has further contributed to her growing net worth.
Her wealth comes from multiple income sources, as detailed below:
| Income Source | Estimated Contribution (£) | Description |
| Crafter’s Companion | £20 million+ | Revenue from the crafting business she founded in 2005. Despite post-pandemic struggles, it remains a key source of income. |
| Dragons’ Den Investments | £5 million+ | Returns from the businesses she has invested in through the BBC show. Includes sectors like tech, retail, and wellness. |
| Brand Partnerships & Deals | £4 million+ | Collaborations with major brands such as Avon UK, where she was appointed Chief Inspiration Officer in 2024. |
| Public Speaking & Books | £3 million+ | Earnings from keynote speaking at business events and revenue from her published books on entrepreneurship. |
| Other Business Ventures | £5 million+ | Income from multiple side businesses, consulting, and advisory roles in various industries. |
Factors That Have Contributed to Her Wealth Growth
- Expansion of Crafter’s Companion – From a university bedroom startup to an international brand.
- Lucrative Dragons’ Den Investments – Backing high-growth businesses in consumer goods, tech, and wellness.
- Television Career – Increased visibility from Dragons’ Den and Strictly Come Dancing led to more opportunities.
- Brand Collaborations – High-profile partnerships, including her leadership role with Avon UK.
- Diverse Income Streams – Income from mentorship, speaking engagements, and books reduced reliance on a single business.
Sara Davies’ Net Worth Growth Over the Years
Her financial growth has been steady over the years, with major milestones as shown below:
| Year | Estimated Net Worth (£) | Major Milestone |
| 2010 | £1 million | Crafter’s Companion expands into European and US markets. |
| 2015 | £10 million | The company’s revenue surpasses £20 million annually. |
| 2019 | £25 million | Joins Dragons’ Den as an investor. |
| 2022 | £32 million | Business restructuring after the post-pandemic slowdown. |
| 2025 | £37 million | Expansion into new business ventures and brand collaborations. |
Future Financial Outlook:
Sara Davies’ financial success is expected to continue growing, with potential increases in wealth from:
- New investments in high-growth businesses through Dragons’ Den.
- Global expansion of Crafter’s Companion, especially in the US and European markets.
- More brand collaborations with major UK and international brands.
- Growth of her personal brand through books, mentorship, and public speaking.
Her journey proves that strategic investments, adaptability, and business acumen are key to long-term financial success.
How Did She Start Her Career?
Sara Davies’ journey as an entrepreneur began while she was still a university student. Her passion for business and keen eye for market opportunities allowed her to turn a simple idea into a multi-million-pound crafting empire.
The Birth of Crafter’s Companion
While studying for a Business degree at the University of York, Davies worked part-time at a local craft company. During this time, she identified a major gap in the crafting market—card makers were struggling to create envelopes that matched their handmade cards.
Recognising this unmet demand, she worked alongside a local engineer to develop a simple yet innovative product called The Enveloper, a tool that allowed crafters to create custom-sized envelopes with ease.
Launching the Business from Her University Bedroom
In 2005, while still a student, Davies launched Crafter’s Companion from her bedroom at university. She used her business knowledge to market and sell The Enveloper, targeting craft enthusiasts in the UK.
Early Success and Rapid Growth
- Within six months of launching, The Enveloper had generated over £500,000 in sales.
- The product gained major attention in the crafting community, leading to rapid expansion.
- She secured partnerships with TV shopping channels, boosting product visibility and sales.
Graduation and Full-Time Business Expansion
By the time Davies graduated in 2006 with a first-class degree, Crafter’s Companion was already a profitable business. Instead of pursuing a traditional corporate job, she chose to focus entirely on growing her company.
Scaling Crafter’s Companion
Over the next few years, Davies expanded her business by:
- Introducing a wide range of crafting products, including die-cutting tools, embossing folders, and papercraft essentials.
- Selling products through major UK retailers and online platforms.
- Expanding into European and US markets, establishing Crafter’s Companion as a global brand.
By 2019, Crafter’s Companion had an annual turnover of over £34 million, making it one of the UK’s leading crafting businesses.
Sara Davies’ early career success is a testament to her business acumen, creativity, and determination, proving that even a university startup can become a multi-million-pound enterprise with the right vision and strategy.
How Did Sara Davies Build Her Multi-Million Pound Business?
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Crafter’s Companion started as a niche business but quickly evolved into a multi-million-pound crafting empire.
Key Milestones in Crafter’s Companion’s Growth:
- 2005 – Launched Crafter’s Companion with the Enveloper.
- 2008 – Expanded product lines and established a strong customer base.
- 2011 – Entered European and US markets, increasing global reach.
- 2015 – Opened a flagship store and developed TV shopping partnerships.
- 2019 – Annual revenue surpassed £34 million.
The company sells a wide range of crafting supplies, including:
- Die-cutting machines
- Embossing folders
- Stamps and inks
- Papercraft essentials
During the COVID-19 pandemic, the business experienced a boom in home crafting, leading to a significant increase in revenue. However, post-pandemic, demand slowed, and Crafter’s Companion faced financial struggles.
Post-Pandemic Challenges & Business Restructuring
- As crafting trends declined, revenue dropped, putting pressure on operations.
- In 2023, Growth Partners invested in the company to restructure and drive growth.
- Sara Davies and her husband stepped back from daily operations, allowing a new management team to lead.
- Despite stepping back, Davies returned in 2024 to help stabilise the business.
Her ability to pivot and restructure ensured the company remained a leading name in the UK crafting industry.
What Investments Has Sara Davies Made on Dragons’ Den?
Since joining Dragons’ Den in 2019, Sara Davies has invested over £2.3 million in UK businesses. She focuses on consumer products, tech startups, and wellness brands.
Notable Investments:
- Psychic Sisters – A Reiki-energised crystal and wellness brand. Davies invested £25,000 for a 5% stake in 2023.
- Scoff Paper – A business making edible greeting cards for pets. She invested £50,000 for 25% ownership in 2024.
- Mini First Aid – A company offering first aid training for parents and carers.
- SKIN – A beauty and skincare price comparison app.
- Mystery Jersey King – A football shirt subscription service. Davies invested in 2025 for a 15% stake.
Investment Strategy:
- She looks for scalable businesses with strong market demand.
- Prefers companies with unique products or innovative solutions.
- Often collaborates with other Dragons for joint investments.
Her investments have contributed significantly to her net worth, with several businesses experiencing rapid growth under her mentorship.
What Other Business Ventures and Roles Does She Have?
Beyond Crafter’s Companion and Dragons’ Den, Sara Davies has taken on multiple leadership roles in the UK business world.
Chief Inspiration Officer at Avon UK
- In July 2024, Davies was appointed as Chief Inspiration Officer for Avon UK.
- Her role involves mentoring female entrepreneurs and supporting business growth.
- She helps shape Avon’s marketing and sales strategies.
Other Ventures & Media Engagements
- Frequently speaks at business conferences and entrepreneurship events.
- Has written books on business growth and personal development.
- Regularly appears in media discussing female entrepreneurship and investment strategies.
These ventures not only boost her net worth but also enhance her influence in the business community.
What Challenges Has Sara Davies Faced in Business?
Like any entrepreneur, Davies has faced numerous challenges throughout her career.
Crafter’s Companion’s Financial Struggles (2022-2024)
- The company faced difficulties as home crafting demand declined post-pandemic.
- Expansion efforts during economic uncertainty led to financial strain.
- Growth Partners stepped in with a multi-million-pound investment.
- A new management team was appointed to reshape the company’s future.
- In 2024, Davies stepped back into an active role to help recover losses.
Navigating Economic Uncertainty
- The cost-of-living crisis affected consumer spending.
- Supply chain disruptions impacted product availability.
- Increased competition from digital craft platforms required business model adjustments.
Overcoming Challenges with Resilience
- Focused on strategic restructuring and cost-cutting.
- Leveraged brand loyalty and strong customer relationships.
- Diversified income streams to reduce reliance on a single revenue source.
Her ability to adapt and lead through challenging times has been a key factor in her success.
What Can Entrepreneurs Learn from Sara Davies’ Success?
Sara Davies’ journey offers valuable lessons for aspiring business owners:
- Identify Market Gaps – She launched Crafter’s Companion by spotting an unmet demand.
- Be Adaptable – Navigating financial struggles required quick decision-making and restructuring.
- Invest Wisely – Diversifying income streams increased financial stability.
- Build a Strong Brand – Her reputation as a trusted entrepreneur and mentor continues to grow.
- Resilience is Key – Despite challenges, she found ways to restructure and rebuild.
Her entrepreneurial mindset and business acumen continue to inspire many in the UK business community.
Sara Davies’ Predicted Net Worth and Business Growth in 2026
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As of 2025, Sara Davies’ net worth is estimated at £37 million, but her business acumen and continuous expansion suggest that her financial success will only grow in 2026.
Projected Net Worth for 2026
Considering her business expansion, strategic investments, and brand partnerships, her net worth is expected to increase by 10-15%, potentially reaching:
| Year | Estimated Net Worth (£) | Growth Factors |
| 2025 | £37 million | Business restructuring and Dragons’ Den investments |
| 2026 | £40-42 million | Expansion into new markets and higher returns from investments |
Key Factors Driving Her Financial Growth in 2026
1. Crafter’s Companion’s Expansion:
- Increased international sales, especially in the US and European markets.
- Expansion into new crafting product lines, including digital and subscription-based services.
- Adoption of AI-driven e-commerce solutions to enhance customer experience.
2. Stronger Returns from Dragons’ Den Investments:
- Many of the businesses she has invested in over the past few years will mature and start generating higher returns.
- Potential exits from successful startups, allowing her to reinvest profits into high-growth ventures.
3. Brand Collaborations & Business Roles:
- Continued success in her role as Chief Inspiration Officer for Avon UK, strengthening her personal brand.
- New partnerships with leading UK and global brands, increasing revenue streams.
4. Public Speaking, Media, and Personal Branding:
- Growth in public speaking engagements and mentorship programs, with higher fees from keynote addresses at major business events.
- Potential new books or business courses, providing additional passive income.
5. New Business Ventures:
- With her track record of identifying market opportunities, she may launch new businesses in tech-driven retail, wellness, or digital education sectors.
- Potential for a TV show or online business mentoring platform.
Conclusion
Sara Davies has built an impressive career as an entrepreneur, investor, and television personality. Despite facing challenges, she continues to thrive in the business world, with an estimated net worth of £37 million in 2025.
Her journey from a university startup to a multi-million-pound empire serves as an inspiration for aspiring entrepreneurs, proving that with the right mindset and strategy, success is achievable.
FAQs
How much is Sara Davies worth in 2025?
Sara Davies’ estimated net worth in 2025 is £37 million, with earnings from her business, investments, and brand partnerships.
What was Sara Davies’ first business?
Her first business was Crafter’s Companion, a crafting supply company she started while studying at university.
How did Sara Davies join Dragons’ Den?
She was invited to join Dragons’ Den in 2019 as an investor, becoming the youngest-ever Dragon at the time.
Which businesses has she invested in?
She has invested in various businesses, including Psychic Sisters, Scoff Paper, Mini First Aid, SKIN, and Mystery Jersey King.
Is Sara Davies still involved with Crafter’s Companion?
While she stepped back from daily operations, she remains involved in the company’s long-term strategy.
What other roles does she have outside of Dragons’ Den?
She is the Chief Inspiration Officer for Avon UK, a business speaker, and an author.
How did Sara Davies recover her company from financial struggles?
After facing financial difficulties post-pandemic, she led a restructuring plan and secured investment to stabilise the business.
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