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Many marketers are so focused on pleasing the search engines with their SEO strategy that they often forget that their website is for people. Of course, getting traffic is important, but the traffic represents real people who are searching for what you offer. Making sure that visitors to your site get what they are looking for hinges on a good UX or user experience.
Websites with good UX make convert and complete a purchase or take further action instead of getting frustrated and leaving the site. Good UX doesn’t just happen. It comes from understanding what people visiting your website need and want. In this article, we will go over several ways you can improve the UX on your website.
How to Improve User Experience on Your Website?
1. Make it easy to navigate
One of the biggest frustrations a user can have on your site is not being able to find what they need. If it’s hard for them to navigate the site and get to where they need to go, it can end up with them clicking back to the search results. This sends a negative signal to the search engines and hurts your ranking.
If you were to do an audit of your site that has poor metrics, then it’s likely that poor UX is the reason. When agencies like this SEO Manchester consulting company look into poorly performing sites, bad navigation is usually at the heart of the problem.
The first step in making your site easier to navigate is to have a clear and simple menu. Your menu should be in a place where people expect to find it. It should be at the top of the page, and it should have links to the main parts of your site.
2. Encourage engagement
When visitors find interesting things to do on your site, they are more likely to stay longer and explore more. This means that you should incorporate interesting things that they can interact with. Interactive elements can range from simple features like buttons and forms to more complex things like quizzes and polls.
Buttons are also important elements that work with the navigation of the site. Users appreciate having something that makes it obvious what the next step should be. This is especially helpful for those looking to make a purchase or sign up for an email list.
3. Build trust
The internet is often a place where people feel threatened. They are always on the lookout for scams and have heightened senses as a result. This means that if you build trust on your website, you will end up with loyal visitors.
Testimonials are an easy way to build trust on your site. When users can see others that had a positive experience then they are likely to stay on your site and make a purchase.
Regular updates of your website content also help with credibility since outdated information can make visitors question the reliability of everything on your site.