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Getting your business to stand out in an already-saturated market can be tough. You need to explore every avenue available when it comes to spreading the word and raising brand awareness. That’s why you need to be using video as a tool to connect with your target audience. There’s no doubt that video is the medium of choice across social media right now, and that influence is filtering through to websites and other platforms.
There are many benefits to using video – it adds personality and flavour to your brand, and creates a dynamic way to engage your audience. With good video content, you can help to boost your reputation and reach. With great video content, you can help to boost your SEO, increase conversions, and create a vital tool for your sales and marketing.
So if your business isn’t using video already, then you may be missing out.
Getting started with video content can feel overwhelming. There are many different types and styles of video that will suit different needs and audiences. So try not to cover too much at once.
Break it down by thinking about the following:
- Who your audience is.
- where they are in their customer ‘journey’ (do they know who you are and what you offer? If not, then an explainer video will target that)
- What you want them to ‘do’ (this could be as simple as visiting your website, following you online or booking a discovery call.)
5 Must have Videos Your Business Needs to Have to Stand Out
1. Explainer video
An explainer video might simply explain who you are and what your primary offer/product is. These videos are short and snappy and designed to grab the audience’s attention. They might feature on social media or on the landing page of your website.
You can also use an explainer video to showcase how a product works in an easy-to-follow tutorial. If your business has a complex concept or system, an explainer video can break this down step-by-step in an accessible manner. These are great for giving your customers confidence in connecting with you and/or buying your product.
2. Social video
These are the types of videos you share across your social media platforms – such as reels, TikToks, YouTube Shorts etc. – that engage your audience in a fun way. These can be more casual in terms of production (if you’d like them to be), but they still give a sense of your business and who you are. They are short, fun and easy to share – intended to optimise the engagement of your social platform followers. Your social video presence is a vital part of your marketing plan.
3. Business to Business video
Just as an explainer video can increase sales and brand awareness, your B2B video can do the same for your business contacts, stakeholders and investors. For UK businesses, almost 40% of companies get the bulk of their income via B2B transactions. A B2B video will often be similar in style to an explainer video but targeted directly at a corporate audience.
You might be looking to highlight the pain points that your product or service will target. Or as a sales tool, showcase the benefits of your raw materials or wholesale product benefits. B2B videos are a great tool in your marketing plan and also create impact at conferences and trade shows – generating leads and improving the reputation of your company.
Recruitment videos are becoming increasingly popular to attract the best candidates so you can hire a top-notch employee. After all, for your business to be the best it can be, you need the best team.
A recruitment video puts a face to your business. It allows your team to show their skills, passion and what they love about the company. Your recruitment video can clearly demonstrate your culture, your values and ethos. For potential new hires, it’s a transparent and attractive way to see if the company is a good fit, potentially saving time at the interview.
Video training is a cost-effective way to upskill your teams effectively and save you time. By delivering training in a video format, it can be used time and time again – replacing the need for a person to spend time preparing and delivering the same content. It also ensures that nothing gets missed and your message is cohesively delivered across the whole team.
Once you’ve got a feel for the type of video you’re looking to make, then the creative process begins. You might decide to go it alone or use a video production agency to create and produce your video for you. A dedicated production agency will provide you with creative control and a professional finished product you can be proud of. Once your video is complete, get it out there and share it with the world. Watch it work as hard for your business as you do.