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During pandemics, people are usually too busy to worry about SEO. They are worried about their health and the safety of their loved ones. However, this doesn’t mean that businesses should stop investing in services provided by your SEO agency in UK. In fact, you could argue that it’s even more important than ever for your business to focus on optimizing your website so that you can rank higher in search engines!
How Has COVID-19 Affected Search Traffic?
The Internet has always been relevant: both before and during the pandemic. But people are relying on search engines more than ever. Indeed the use of the internet had skyrocketed during the outbreak of COVID-19. Whether it is to search for groceries next store or to look for their favorite web series, people were seen relying on search engines to get their answers when they were confined to their homes. This itself clears that SEO has become more relevant during the pandemic. Whether it is for small businesses or corporates, services by an SEO agency must be prioritized during the pandemic to increase search traffic. And the reasons to do the same are mentioned below:
1. You need to be visible on search engines during a pandemic
If you have an online business, then your visibility is crucial. During the 2009 flu pandemic in North America and Europe, many offline companies for a significant amount of time struggled with losing customers. That’s a mistake you should learn from and outgrow yourself.
2. You need to stay out of the quarantine
COVID-19 is still a trending topic that decides the customers’ behavior online. During a pandemic, more people than usual started using Google or Bing to search for information about what’s going on. This actually has proven beneficial for businesses as customers opted for shopping more than usual during work-for-home situations.
3. You need to stay connected
The pandemic created a massive disconnection between people, and your business can be one of the few that keep the communication going. You need to make your online presence always felt. It is the right time to harness the digital potentials and increase connectivity.
4. You need to keep your content evergreen
You have to agree to the fact that content on trending topics often fades away after a specific timeline. But when you formulate evergreen content, you will stay evergreen on the search results. That’s precisely what you need to focus on. Evergreen content during a pandemic will save you from keeping your rankings consistent throughout the season. You need to pick evergreen content ideas in your niche to accumulate traffic. There are many reasons why content is still king.
5. Plan Ahead
Although you can’t control the pandemic, you don’t want your business strategy to be unprepared for it. You need an SEO agency that is willing to plan strategies ahead of time. This will allow your company to thrive during this challenging period and ensure that no opportunity is missed.
6. SEO Is Long Term
There are many productive things that you can do during a pandemic that will give you results in the coming months. Most of the significant success on local SEO strategies comes after four to six months of implementation. So you have enough time to redeem yourself and get your ranking back.
Investing in services provided by your SEO agency during a pandemic is vital to keep your business going. So don’t stop investing in it.