There are many things that you need to consider when marketing your new business. Here are just a few things to consider that will bring in results and get your business off to a good start!
1. Knowing your Audience
This is very important when you start your own business because each target audience has different needs. For example, let’s say you have just started your own dental practice. Identifying your target audience and knowing exactly what they might be looking for is very important when it comes to marketing it. You can see how digital marketing agency ClickDo did this for their dental clients in their orthodontist case study.
If you wish to target young adults, then maybe consider offering a discount on check-ups for them as they are either going to be a student or they have just started their career so are unlikely to have a large income. If you want to be successful, it is important to target everyone, but having the main target audience is a great idea to get the ball rolling for your business in order to put it on the map.
2. Being Different
In order to run a successful business, you need to establish what differentiates you from other similar businesses. Say you have just opened your own bar surrounded by 10 other bars. What makes you different? How will you encourage customers to come to you and not them? Going for a very unique visual attraction like building your bar out of parts from a scrapyard is one way to draw people in. Try to implement something different that will make people want to try it out.
Having something that visually stands out is a great way to get the initial attraction, yet you also need a deeper sense of brand and personality in order to keep customers coming back. You might offer a unique reward system for spending a certain amount of money in one go or over a certain amount of time. This is likely to set you apart from the competition and encourage people to tell their friends and family about your business.
3. Utilizing Social Media
Social media is vital for marketing any type of business these days. Why? Because it is what millions and millions of people use in the world nearly every single day of their lives either for work or social interaction. This might be a popular Instagram page your customers can interact with or an informative Linkedin page that offers valuable industry information.
Facebook is another great social media application that is suitable for all ages and industries. Having a page where people can easily leave excellent reviews about their all on 4 dental implants at your new dental practice will not only raise awareness for your business but also act as proof of the quality you offer. Running paid Facebook ads or paid Google ads is something else that you might consider if you have a budget for this area.
4. Creating a unique Website
Having a website is extremely important for your new business, as this can act as a one-stop-shop for everything potential customers might need to know, or as a place where they can buy your products. Investing in a good website developer or building your own website with unique business WordPress themes is key!
Consumers have now become strongly adjusted to shopping online, so it is important that you keep up to date with all the necessary changes. Make sure that your website looks great and works well, as these two elements will immediately give people an impression of what your business is like in terms of quality and customer service.
5. Setting achievable Business Goals
Now, you have just set up your shop in central London and you want to be the biggest and the best in the area. Obviously, that is not going to happen straight off the bat, so setting yourself realistic goals is something that can help you to reach the top.
A great way to start is focusing on one specific part of your business. Building your social media pages might be something that you will be looking at doing early doors. Some businesses look at building their brand through social media before anything else so that could be a great goal to set for yourself before opening a shop, in order to build excitement and buzz before the grand opening.
However, make sure you have realistic and achievable goals and do not set too many at a time. There’s nothing worse than overloading yourself with work to do and not achieving much. Set achievable goals that you can reach in the short term, but make sure you always keep an eye on your longer-term goals too.
6. Last but not least, SEO and PPC
SEO (Search Engine Optimisation) and PPC (Pay Per Click) are two great marketing tools to consider for your new business, but these can be costly at times and time-consuming. However, investing in a team of specialists is definitely worth it, as they will be able to steer your website in the right direction from the very beginning.
If you are going to invest in anything marketing-wise, this is the direction to go in. SEO requires long-term thinking, whereas PPC offers a shorter-term return. When the two of these elements are used together over a long period, you will notice significant changes in your business.
There are plenty of other digital marketing methods and tools to use to get your business underway and you are likely to make changes depending on where your business is at. However, these elements are a great place to start and are certainly likely to be useful for your business. Good luck!
Daisy Moss is a freelance writer specializing in business and marketing. When she isn’t writing or looking for her next investment, you’ll probably find her trying to bake, and failing!