There are billions of customers out there, yet there are also ridiculous amounts of companies going digital to cater to their needs better. So, you need to set yourself apart.
One of the most tried and tested ways to do this is through branding. As e-commerce constantly becomes more and more prolific, if you haven’t already, you need to make sure that you focus on making your brand shine through online.
Here are 5 different ways that you can make that happen to give your company the best chance of being successful!
Branding through Email
Email marketing is a great avenue to help you solidify your brand’s identity when it is done properly. The best way to do this is to take a customer centric approach and provide amazing customer service through the email. Take time to learn what your customers love and base your content around that. Then, when you are creating the content, you need to stay on brand.
For example, including your logo is a must, as well as some interesting imagery and content that will capture the audience’s attention. Don’t be shy with graphics to bring the email to life. Finally, make sure that you carefully craft a subject line that is recognisable to your brand, as well as one that will encourage your recipient to open it and take action.
Branding through your Website
Creating a functional and dynamic website that is on brand is essential in such a competitive online environment. Your website should be recognisable to your audience, as well as engaging for new customers. The images, use of colour, website navigation and content all need to be chosen with your customers, as well as your brand, at the forefront. For example, the customers in your industry might favour lots of content, or other industries might focus on imagery.
Be consistent with your brand across the entire website, as well as with the style of content. Having a professional copywriter would be advisable as they know how to help you express your brand through every word on your website. It is also worth investing in a branding agency Manchester based for some of the best branding talent in the country. The technical skills that are required to bring your brand alive on a website are specialist, so that initial investment in professional help will definitely be worth it long term!
Branding through Social Media
Although some businesses use social media in order to directly sell, the most important thing is to build a sense of brand. Use your brand colours on your social media channels, keep your branding consistent across different channels, create on-brand content that is worth sharing and actively interact with your followers to show people what you are all about.
Branding through Collaboration with Influencers
In today’s world, collaborating with influencers is a fantastic way to get your brand out there. Yet, it can go badly if not done properly. You must take time to find influencers whose values align with your brand. It is blatantly obvious to seasoned social media users when someone has been given a scripted caption and strict instructions on how they want the product to look.
Give the influencer room to take the photos how they want and to write a caption in their own words. You don’t want to make this an obvious sell, as the influencer has enough influence to encourage their followers to buy things they like!
The bottom line is, make sure that you are selecting an influencer who truly believes in your product or business, as that will mean so much more to followers and create more qualified users.
Branding through a Blog
Creating a blog on your website is another fantastic way to build your brand whilst also bringing traffic to your website. Do some research to find out what your audience is interested in and create content that they will want to engage with. This should be strongly focused on your niche to ensure the content is on brand.
The most important thing you can do to make your content stand out is to show some personality. Don’t be afraid of setting yourself apart with something that is entertaining or shows a real understanding of a subject based on personal experience. People want to see real people behind a business, so doing that through your blog will do wonders for your brand.
Building and maintaining a brand isn’t easy, but hopefully this article has given you an insight of where to start. It is definitely worth investing in a professional branding agency to give you the best possible building blocks! Having a strong platform to get you started, or reinventing your brand, is the first stepping stone in success from which you can build your online presence.