How Can Call Tracking Boost Your Marketing Efforts?

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How Can Call Tracking Boost Your Marketing Efforts

A wide range of analytics tools are available, each designed to help improve your marketing efforts. However, there are few which are as effective as call tracking software.

To help explain why this is the case, this article will take you through what call tracking is and why it’s essential for boosting your marketing.

Read on to find out more.

Using call tracking in your business

Using call tracking in your businessCall tracking software can be used in your business to track the marketing sources that generate all your customer calls and provide detailed analytics for each one.

When you receive a call, the software can outline the various touchpoints visited by the customer before, during, and after the call.

This is achieved using dynamic number insertion on your business website, so each customer receives a unique number that indicates which campaigns they visited to reach your site.

As well as this, you can even see the journeys of customers who abandoned a session on your website and then joined again to make a call – thanks to visitor-level tracking from an expert call tracking company.

On top of that, you’ll also receive a range of detailed metrics to provide further analysis of these interactions and how they impact your marketing. This can include your pay-per-click (PPC) ad performance, keyword-driven calls, visitor-to-call ratio, and more.

Boosting your marketing with call tracking

You can use call tracking to significantly improve your marketing efforts in various ways, which can include:

Identifying your most valuable leads

Identifying your most valuable leadsThe software can help you track your most valuable leads within different areas of your marketing.

By tracing the journeys of every customer, you’ll know at which marketing sources the highest number of customers are making a call.

This is important since the areas where most of your conversions are happening will be the ones delivering the highest value for your business.

You can then focus more of your strategies on further developing these areas and replicating elements from them in your other activities to help boost valuable leads across different campaigns and channels.

Optimising your website content

Optimising your website contentCall tracking can also help you optimise your website content. You’ll be able to see how many visitors are coming to each of your web pages and the specific keywords being searched for by customers who visit your paid ads and your website.

You can then analyse these keywords to find out what requirements and topics of interest are most important for your customers. For example, this could be queried surrounding the quality of your products or instructions on how to use them.

As a result, you can optimise your website content to address these concerns and use the top keywords to improve your rankings in search engine results pages (SERPs) and drive more engagement.

Lowering your cost per lead

You can also use call tracking to lower the cost per lead for each of your activities.

Once you’ve identified which activities are driving increased leads and which are failing in this regard, you can direct more of your resources toward your successful campaigns only.

This will result in a higher return on investment for your marketing and ensure each activity has the most cost-efficient strategy to generate leads without wasted spend successfully.

Are you looking for new ways to boost your marketing efforts? If so, then why not consider obtaining call tracking software from an expert provider, and start reaping its many benefits?