The keyword is the term that helps to rank your website on the top page on the google search. But ranking for a keyword is not an easy process, it takes more time to reach organically. So, ranking for a keyword is a repeatable task to get positive results.
For a new website, content and keyword optimization are two essential factors that help for rankings, drive more traffic, and sales.
Step 1: Create a website
Build a strong website and start the basic SEO practices to optimize your page for ranking higher. Add the unique and valuable content and integrate all need things for the website to check the performance and to track the activity of your website.
After creating a website start to build the network like blogs or social media networks to bring more audience to your site. Also learn the concept of link building.
Step 2: DO Keyword Research
Use Google Keyword planner to get the targeted keyword for your website. To sense the search volume of the keyword, use the different keyword tools, and finalize the better keyword by your choice.
Before choosing the keyword to consider the followings
- Choose a long tail keyword
- Choose with good volume
- Check the competition
- Use keyword tools
- Analyze your keyword list
Step 3: Check your competitors
After getting the list of keywords now check the competitions and ranking terms. Build the content by including the keyword phrase in the title tag and meta descriptions and perfect on-page SEO. Add the keywords in
- The URL slugs
- The Titles
- The meta description
- The content description
Always try to build unique content and differentiate your content and blog from your competitors.
Step 4: Keyword Intent
Keyword Intent or search Intent helps to obtain the exact keywords to attain their goals. Understanding the keyword Intent helps for SEO teems and to improve the business actions. Keyword Intent helps to guess the exact search quires of the users.
Step 5: Create the content
Now create the content to rank your keyword. In the website, there are so many possible ways for creating the content and to rank the keywords
- By creating an article
- By creating a blog post
- By posting an infographic
- By creating the links
- By creating a media post.
Create high-quality content with the targeted keywords to obtain traffic in the organic search.
Step 6: Keyword Optimization
Keyword optimization is to prioritize your keyword for google indexing. Check all the important factors to optimize your page with highly ranked keywords. Add the headline and update the existing text.
- Give Alt text to the images with the keyword
- Add the keywords in the headline
- Add the new content
- Add the meta title/description
- Update the HTML page title
Step 7: Publish & Promote
After publishing the content, you need to get the goal for promoting from the beginning. For selling the products good promotion is needed to reach the audience.
Things to be considered before promoting
- Set up the goals
- Start promotion early
- Know about your influencers
- Target your audience
- Build the brand
- Know your client details
Where to promote my contents?
Your website or product will get notice after the process of promotion. Check out the all possible way of promoting your content
- Know about your network
- Share in your communities
- Share in social media platforms
- Create email campaigns
- Promote your products outside social media
- Connect with your influencers
- Paid campaigns
- Ask your friends to share the content.