Social media is an ever-evolving revolution of fun and simultaneous terror. Whenever we think we know what to expect from it – those expectations are blown to smithereens. Names change just as fast as ownerships do, the laws surrounding them are constantly changing, and if we are not careful – we can be left behind in the dust.
The good news is that advertising on social platforms has never been easier. The average adult spends almost three hours a day glued to their phones. Love it or hate it, social media isn’t going anywhere anytime soon, so you may as well take advantage of it.
5 Tips For Advertising On Social Media
1. Develop Your Page
Measuring performance in the realm of social media is based on the quality of your content. Keep your posts crisp and fresh, make sure your message is relevant and clear, and ensure that your photos and videos effectively capture the attention of your audience.
2. Find Your Target Market
The only way to effectively market your business on any social network or platform is to find your ideal audience first.
Facebook tends to draw an older audience; Instagram is filled with millennials, the TikTok crowd a mixed bunch but are mostly under 25, and the majority of users on Pinterest identify as female.
Do your research on each platform beforehand to see if your business would do well there.
3. Start Organically
Before creating a budget for your social media adverts, you need to test them out first and find a baseline for your organic content. What that means, in a nutshell, is that your ads can attract a higher reach if you don’t instantly boost them.
Facebook, for example, will reward you if your content is fresh and your posts are popular – that will get you a far bigger reach. Access the insights on your organic posts and check which ones perform the best before spending money on boosting them.
4. Optimize Content For Mobile Devices
Fully optimized digital content instantly adjusts to fit on smaller screens and devices, while increasing the font size to ensure that it is still legible.
Optimized sites reformat themselves to be properly displayed and easy to navigate across a range of mobile phones and other devices. Google has a Mobile-Friendly Tool for you to use to test your site, you can make the necessary adjustments afterwards.
5. Track Your Quality Scores
Your Quality Score is a metric used by Google to rate the quality and relevance of your PPC campaigns and keywords. That is the metric that influences your cost-per-click. Different platforms have different versions of basically the same thing.
Facebook calls theirs a “Relevancy Score” and Twitter has a “Quality Adjusted Bid” – ultimately, they are the same thing. By achieving a higher score, your posted content will receive a higher ad impression share for the same budget, just at a lower cost per engagement.
You can get your posts to score higher by only promoting your best content because the content is always a King.