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When you are just starting your business, it can be hard to promote it and spread the word about your brand. It isn’t just about your budget, it is also about judging which type of advertising will give you the best results. Here are 10 ways to advertise your small business and make it a success.
Ways to Advertise Your Small Business
1. Out of Doors (OOD) or Out of Home (OOH) Advertising
Advertising using outdoor ads is a great way to get noticed. Many people will see these ads, plus, you can target certain areas for more impact. Services such as Clear Start by Clear Channel help new businesses get the best out of this way of advertising.
2. Get a Website
One essential for any business is a website. This not only helps you to get noticed online, but it also allows you to show visitors your products and services and make sales. While it can take a little time to set up, the end result is worth the effort.
3. Google Ads
If you have the budget, you can start to run Google Ads. This is a good way to get exposure for your website and is an alternative to using SEO. You create your ad and tell Google when and where to show it in search results.
4. Email Marketing
Although this is one of the oldest types of advertising, it is still effective. You can gather email addresses from your customers when they interact with your website or via social media, then create email newsletters which you can send out to them. These newsletters can contain your latest products together with sales and discounts.
5. Social Media
With so many people now using social media, there has never been a better time to get on board. Whether you decide to use paid advertising or just post updates, you can reach millions of people across the world. Having the right social media strategy is key to getting noticed and growing your following.
6. Create Listings in Directories
There are many directories online that you can use to spread the word about your business. These include:
- Yelp
- Yellow/White Pages
- Bing
Those are just a few of the directories that you can join. People will then see your business when they search for your product or service.
7. Customer Reviews
Your customers are your best source of advertising. Encourage your customers to leave a review on your website or one of the review sites such as Google, Facebook and TrustPilot. Positive reviews can often be the catalyst for someone to check out your company and make a purchase.
8. Use YouTube and TikTok
While social media posts are good, video is even better when it comes to customer engagement. You can use YouTube, TikTok or Instagram Reels to show your products in action and gain a following.
9. Join Online Communities
You may find that there is an online community for those that use products like yours. As an example, if you sell wool, there will be communities devoted to knitting. Try to check these communities out but don’t use the hard sell. Instead, try to help them and offer advice.
10. Use Influencers
Social media influencers are a big part of many companies’ advertising strategies. They can help promote your products and get them in front of their followers. This can be as good as word-of-mouth advertising.
There are many ways to advertise your small business, try to be creative and stand out from the rest to get your brand seen.