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Instead of holding a conference in person, you could consider setting up a virtual conference. This provides various benefits. First, it’s far more cost-effective because you don’t need to pay for extra elements including hiring the venue. Second, it ensures that your conference is more accessible and expands your reach. Here are some of the tips and ideas to help ensure your virtual conference is a success.
How To Set Up A Successful Virtual Conference?
Hire A Virtual Guest Speaker
Your virtual conference can have the same features as a typical event including a guest speaker. A speaker like this will simply provide their services remotely instead of appearing in person. To find a guest speaker, you may want to use a virtual speakers bureau. This will allow you to access top talent who will perform remotely.
Many guest speakers are used to providing virtual services in the wake of the COVID-19 pandemic.
If you are interested in learning more about hiring the best keynote speaker or you’re looking for an inspirational speaker agency with a long list of guest speakers, click here. You can then narrow down your choices and find the right fit for your virtual event.
Again, hiring a virtual speaker is far cheaper compared with hiring a professional for an in-person event. With a virtual speaker, you can engage your audience and you won’t have to worry about providing any of the equipment they require.
Choose A Platform For Your Keynote Speaker And Conference
You should also consider what platform you are going to use for your virtual conference. Virtual events have become popular in recent years. Again, this is due to the impact of COVID which caused a massive surge in the use of video conferencing technology and software. There are numerous software solutions that can be used for your virtual conference.
For instance, you may want to consider using Microsoft Zoom. This is one of the most accessible and straightforward conferencing solutions. As such, it can be used by businesses and organizations in a wide range of industries. You can have as many as 10,000 view-only participants during a video conference using this software. As well as this, you can also have 100 interactive video panelists taking part in your conference.
The software provides other benefits too including Q&A options during the end of your conference as well as polling and reporting. This will allow you to engage with your audience and attendees in a variety of ways.
Remo is another option when setting up a virtual conference. Using this solution, you can host up to 1000 attendees. There is also an in-app chat function that allows those in attendance to interact with your brand and speakers at your conference in real-time as well as other people in attendance. This provides an immersive, face-to-face virtual conference experience for a fraction of the price you would need to pay for an in-person event.
There are at least ten different software solutions that you can explore for your virtual conference. The trick will be finding the option that best matches your goals and requirements. For instance, you might need a platform that will provide a high level of interactivity for those in attendance.
Once you have chosen the correct software to run your virtual conference, you should then think about the technical equipment that you need. As the operator of the conference, it’s important to make sure that you are choosing the best equipment. This will ensure that your conference feels and looks professional.
For instance, you should consider choosing a high-quality microphone. This will ensure that your audio is as clear as possible and that people aren’t struggling to hear what you are saying. When exploring equipment like this for your conference, it’s best to check the reviews of previous business owners who have run similar types of events.
You should also make sure that you do have a high-quality camera. This will guarantee that your video is clear and crisp. An HD camera is the best option if you want to ensure that your event does look like it has been set up by a professional.
You need to check your internet too. The last thing you want is for the stream to buffer or cause technical issues for those in attendance. Remember, if you are planning to host a large event with thousands in attendance, then you may need a web hosting server depending on the software that you are using.
Once you have all the equipment, you should consider running a trial event before the day of your conference. That way, you can guarantee that you will be able to operate everything smoothly without any issues.
Create The Right Marketing Content
Finally, you need to ensure that people are going to attend your event. This means that it’s important to ensure that you have the best marketing campaign in place. For instance, you should create a converting landing page for your conference on your business website. This will be one of the best ways to capture registration and gain an idea of how much interest there is in your conference.
You should also create various visuals for your emails and landing pages. These need to be both unique and engaging. That way, you can ensure that your emails are less likely to be ignored and ensure that you get a higher response rate.
When crafting emails for your conference, ensure that you use the correct email templates. Remember, you will need to demonstrate the value that your conference will bring to guests.
Once you have worked on your marketing, you should also focus on the content for the conference itself. As mentioned, this should include at least one guest speaker. However, if you want to ensure that your conference has the greatest chance at success, at least three speakers to discuss a range of topics is your best option.
We hope this helps you understand some of the key aspects that you must get right to ensure that your virtual conference is a success. In going, you can build your brand without the cost and planning requirements of an in-person event.