Peter Jones Net Worth

Peter Jones Net Worth

Peter Jones is a name that needs no introduction in the business world. He is an entrepreneur, investor, and television personality known for his role as a Dragon on the popular TV show Dragons’ Den. In this post, we will dive deep into Peter Jones’ life, his business and investor career, his various media appearances, and, most importantly, his net worth.

We will also explore the breakdown of his wealth and compare it with other Dragons from the show. Not stopping there, we will also shed light on his various business ventures, such as Phones International Group and Reggae Reggae Sauce Investment. Lastly, we have also talked about his personal life and philanthropic work. So let’s get started and find out how Peter Jones built his empire!

Who is Peter Jones?

peter jones

Peter Jones, a renowned British entrepreneur and businessman, has gained recognition for his role in investing in startups and small businesses on the widely popular TV show “Dragon’s Den.”

His net worth is estimated to be £490 million, which he has accumulated through his participation in diverse business ventures, such as telecoms, property development, and media. Alongside his impressive career accomplishments, he is also committed to philanthropy, supporting youth and new entrepreneurship and education initiatives.

Early Life

Peter Jones experienced numerous relocations growing up due to his family’s frequent moves. Despite this instability, he was determined to pursue his entrepreneurial ambitions. At age 16, Jones left school to start his first computer company, which he established with a small investment from his mother. Although it faced early setbacks, the venture ultimately set him on the path toward becoming one of the most successful entrepreneurs in the UK.

Business Career

Peter Jones’ successful business career is a testament to his entrepreneurial expertise. Jones has built an impressive portfolio of successful ventures across various industries, from selling computers out of his bedroom at age 16 to investing in startups on Dragon’s Den.

In addition, he has demonstrated an ability to adapt and evolve with the changing times, making smart business investments in technology, social media, and retail. With a net worth estimated at over £500 million, Jones remains a prominent figure in the UK business world.

Television & Media Appearances

Television & Media Appearances

Regarding television and media appearances, Peter Jones is a well-known figure in the UK. He first rose to fame as a panellist on “Dragon’s Den,” where he invests in new businesses.

However, his media presence doesn’t end there, as he has also appeared on other shows such as “American Inventor” and “Tycoon.” In addition to his media appearances, Peter Jones is known for his investments in various businesses, including tech startups and luxury brands.

Peter Jones’ Net Worth

Peter Jones' Net Worth

Peter Jones’ net worth is estimated to be over £480 million, making him one of the wealthiest entrepreneurs in the UK. His success as a panellist on “Dragon’s Den” and his investments in various startups have contributed significantly to his wealth.

However, Jones is not only focused on accumulating wealth; he is involved in philanthropy and supports various charitable causes. Despite his immense riches, he emphasizes the importance of hard work and determination in achieving success.

Breakdown of Net Worth

Peter Jones’ net worth is estimated to be around £500 million, with most of his wealth coming from successful business ventures and investments. Jones owns a private equity firm, Peter Jones Investments, which invests in startups and small businesses, contributing significantly to his overall net worth. In addition to his business ventures, Jones has also made money through various media appearances and endorsements. Peter Jones’s entrepreneurial spirit and savvy investments are key to his impressive net worth.

Comparison with Other Dragons’ Den Investors

As one of the original Dragons on the show, Peter Jones has established himself as a successful investor and entrepreneur. His net worth, estimated at £490 million, surpasses that of his fellow investors in Dragons’ Den.

Yet, despite his significant wealth, Jones remains humble and continues to invest in new ventures. In addition to his financial success, Jones is also known for his philanthropy and efforts to support education and entrepreneurship initiatives.

Peter Jones’ Business Ventures

Peter Jones is a British entrepreneur with a diverse portfolio of successful business ventures. He founded Phones International Group and Jessops and has invested in numerous startups, including Chargifi and Breathe.

Jones has diversified his investments to include restaurants, hotels, and wireless charging companies. With an estimated net worth of over £500 million, Jones’ entrepreneurial spirit has proven incredibly lucrative. His expertise in identifying profitable opportunities has cemented him as one of the wealthiest businessmen in the United Kingdom.

Phones International Group

Under the leadership of Peter Jones, Phones International Group (PIG) became one of the largest independent distributors of mobile phones in Europe. Founded by Jones in 1998, PIG specializes in distributing mobile phones and accessories to retailers and network operators. With Peter’s entrepreneurial spirit and business acumen, PIG grew rapidly, culminating in selling to a private equity firm for £120 million in 2006. The success of PIG stands as a testament to Jones’ aptitude for spotting opportunities and driving growth.

Peter Jones Investments

Peter Jones Investments

Peter Jones’ investments span a diverse portfolio of businesses, from technology startups to established restaurants and hotels. He has invested in several successful ventures, such as The Ivy restaurant chain and the online business directory Approved Index.

Jones also supports innovative software and website development companies, such as wireless broadband provider Wireless Logic and mobile app development company Celsius. His keen eye for sound investments has helped him build an estimated net worth of over £500 million, making him one of the wealthiest people in the UK.

Reggae Reggae Sauce Investment

When Levi Roots pitched Reggae Reggae Sauce on Dragon’s Den, Peter Jones saw a unique opportunity and invested £50,000 for a 40% stake in the business. It was one of his most successful investments, with sales exceeding £30 million. This investment is a testament to Peter’s investor understanding and willingness to take risks on innovative ideas.

Personal Life of Peter Jones

Peter Jones’ personal life is an intriguing mix of business and philanthropy. Growing up, his family struggled financially, and his parents divorced when he was only 16. Despite these challenges, Jones pursued a business career and eventually found success as an entrepreneur and investor.

In his personal life, he is known for his charitable work through the Peter Jones Foundation, which supports young people in education and entrepreneurship. Outside of business, Jones enjoys sports such as golf and skiing and enjoys music and travel.

Philanthropy & Charity Work

Peter Jones is a prominent philanthropist who actively supports various charitable causes. He has donated large sums to support education, health and poverty alleviation. Jones is also a patron of several charities and has founded his charitable foundation to support disadvantaged young people in the UK.

His contribution extends beyond financial assistance, as he regularly offers his time and expertise to help non-profit organizations achieve their goals. Peter’s philanthropic work reflects his commitment to positively impacting society.

Real Estate Ventures

Peter Jones’ foray into real estate has been fruitful, generating a significant portion of his net worth. His investments in commercial properties, such as hotels and shopping centres, have provided him with a diverse portfolio that minimizes risk.

Furthermore, his multiple rental properties have generated passive income, allowing him to expand his ventures further. His success in real estate serves as an inspiration to aspiring entrepreneurs and investors looking to diversify their portfolios for maximum returns.


In conclusion, Peter Jones is a well-known British entrepreneur who has made his mark in the business world with his exceptional investments and strategic business ventures. His net worth is estimated to be around a whopping £490 million, making him one of the richest businessmen in the country.

Apart from his successful businesses and philanthropic work, Peter Jones has also dabbled in real estate investments. With his impressive portfolio of investments and business ventures, it’s no wonder that he’s considered one of the most successful Dragons’ Den investors.

FAQ – Peter Jones Net Worth

FAQ - Peter Jones Net Worth

How much does Peter Jones make a year?

Peter Jones’ annual income is not publicly disclosed. However, his estimated net worth is around £500 million from various business ventures and investments. Jones is a successful entrepreneur and a well-known television personality in the UK. While we don’t know his exact yearly earnings, it’s clear that he has made a significant amount of money through his various endeavours.

What businesses does Peter Jones own?

Peter Jones is a well-known entrepreneur and investor who owns several businesses. Some of his notable ventures include Levi Roots’ Caribbean Smokehouse and Reggae Reggae Sauce, as well as the popular electronics retailer Jessops. He also owns a media company called Peter Jones TV Limited.

In 2021, Peter Jones acquired a majority stake in Aurelia Probiotic Skincare, a UK-based luxury skincare brand. With his diverse portfolio of businesses, Peter Jones continues to be a prominent figure in entrepreneurship and business investment.

Who is the CEO of Peter Jones Foundation?

The CEO of the Peter Jones Foundation is Alice Barnard, not the founder Peter Jones. The foundation aims to support young people in education and entrepreneurship through programs like Tycoon in Schools and Enterprise Academy.

What is Peter Jones biggest business?

Peter Jones, a successful entrepreneur and investor, has had various business ventures throughout his career. However, his biggest business is Phones International Group (PIG), a mobile phone retailer. PIG was eventually sold for £200m in 2011. In addition to PIG, Jones has invested in other successful companies such as Levi Roots’ Reggae Reggae Sauce and Wonderbly.

How many people does Peter Jones employ?

There is no publicly available information on how many people Peter Jones employs. However, Jones is a highly successful entrepreneur, investor, and TV personality with over £500 million net worth.

He is also the founder of the Peter Jones Foundation, which supports young people in entrepreneurship and education. In addition, he has invested in numerous businesses through his company, Peter Jones Enterprise Academy Ltd.

What is Peter Jones first business?

Peter Jones’ first business was a tennis academy, which he started at 16. The academy proved successful, and Jones sold it for a profit in his early twenties. After selling his first business, Jones started several other successful ventures.

Today, Peter Jones is a wealthy entrepreneur, investor, and television personality known for appearing on the UK TV show “Dragon’s Den.”


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