Table of Contents
Alex Depledge has emerged as one of the UK’s most influential female entrepreneurs, known for founding successful ventures like Hassle.com and Resi.
With a background in consultancy and a passion for digital innovation, she has helped reshape how everyday services are delivered through technology.
This article delves into her entrepreneurial path, business strategies, and the milestones that have defined her career. It also examines how her ventures have contributed to her financial success and reputation in the UK tech landscape.
Who Is Alex Depledge and What Makes Her a Leading Tech Entrepreneur in the UK?
Image – Source
Alexandra Depledge MBE is widely recognised for her groundbreaking work in the UK’s technology and startup sector.
As the founder and CEO of Resi and the original force behind Hassle.com, she has played a major role in reshaping consumer technology services.
She gained national recognition when she was awarded an MBE in the Queen’s Birthday Honours list in 2016, acknowledging her services to the sharing economy.
Her leadership style combines innovation with advocacy, and she remains an influential voice for entrepreneurship and digital inclusion in the UK.
Alex Depledge is regularly featured on high-profile media platforms and continues to be involved in public and private sector conversations about business growth, funding for startups, and the digital economy.
How Did Alex Depledge Start Her Journey in Business and Tech?
Alex Depledge’s educational background laid a strong foundation for her future achievements. She studied History and American Studies at the University of Nottingham and graduated in 2003.
After this, she moved to the United States and earned a Master’s degree in International Relations from the University of Chicago.
Upon returning to the UK in 2005, she started working at Accenture, one of the world’s leading consulting firms.
Her role there focused on strategic consulting for digital transformation. She remained with Accenture until 2012 when she decided to leave the corporate world to pursue entrepreneurship.
Her experience in consulting helped her understand business structures, customer needs, and market gaps, which later influenced her successful startup strategies.
What Is the Estimated Net Worth of Alex Depledge in 2025?
As of 2025, Alex Depledge’s estimated net worth stands at approximately £20.2 million, placing her among the most financially successful female tech entrepreneurs in the United Kingdom.
This valuation is based on a combination of direct business revenues, equity in active ventures, historical company exits, and her growing influence in the UK’s digital economy.
Her financial journey reflects a blend of strategic startup execution, timely exits, and reinvestment into scalable platforms.
While she does not publicly discuss her finances in detail, various industry and financial reports—including the Evening Standard Tech Rich List—have outlined a clear trajectory that supports her current valuation.
Key Contributors to Her Net Worth
1. Hassle.com Exit (2015):
- Depledge’s first major wealth milestone came with the sale of Hassle.com to Helpling, a German on-demand cleaning platform.
- The acquisition was valued at approximately $37 million. While the exact individual shareholdings remain undisclosed, as a co-founder and CEO, Depledge likely received a substantial portion of the return, which served as the initial capital behind her subsequent ventures.
2. Resi (2016–Present):
- Her second major venture, Resi, has grown steadily in the UK’s property technology (proptech) sector. As of 2025, Resi continues to expand its reach, helping thousands of homeowners manage renovations and extensions.
- In 2023, Resi secured a media-for-equity deal with ITV, providing up to £3 million worth of broadcast advertising. This significantly increased the platform’s visibility and valuation.
- Depledge holds a large equity stake in the company, which is a key contributor to her overall wealth. The platform’s continued growth is projected to increase her net worth in coming years.
3. Board Positions and Advisory Roles:
- As a member of the London Economic Action Partnership (LEAP) and founder of Sharing Economy UK (SEUK), Depledge also benefits from high-level consultancy and board positions.
- These roles not only extend her influence in shaping digital policy but also offer remuneration and prestige that indirectly bolster her market value.
4. Media and Public Speaking Engagements:
- Depledge is a frequent commentator on national media and has co-hosted programmes such as Girls Can Code on BBC3.
- These appearances enhance her personal brand and offer opportunities for paid engagements, collaborations, and investor interest.
Breakdown of Alex Depledge’s Wealth Components
| Source | Estimated Contribution to Net Worth |
| Hassle.com Exit (Equity Share) | £8–10 million |
| Resi Equity and Business Value | £7–9 million |
| Board and Advisory Income | £1–1.5 million |
| Media and Speaking Engagements | £0.5–1 million |
| Investments and Other Assets | £0.7–1 million |
This table presents an indicative breakdown of her total wealth, based on available public information and industry benchmarking. It’s important to note that a significant portion of her net worth remains non-liquid, tied up in business equity and future value projections.
Context Within the UK Tech Ecosystem
Depledge’s net worth places her within a niche but growing group of women in the UK tech industry who have achieved both financial and operational success.
In a sector still heavily dominated by male founders, she stands out not just for her business acumen, but also for her vocal advocacy for funding equity, fair access, and female leadership.
Her approach to entrepreneurship, grounded in real-world problems, scalable technology, and a strong sense of user experience, has allowed her to maintain relevance and financial momentum.
As Resi continues to grow and possibly attracts further rounds of funding or acquisition interest, it is likely that her net worth will increase further over the next few years.
In short, Alex Depledge’s estimated net worth in 2025 reflects a decade-long track record of tech leadership, successful exits, strategic reinvestments, and a strong commitment to the future of British entrepreneurship.
What Was the Business Model and Success of Hassle.com?
Image – Source
In 2012, Depledge co-founded Hassle.com with Jules Coleman and Tom Nimmo. The startup operated as an online platform that connected users with pre-vetted domestic cleaners, offering a seamless experience for household service booking.
The business model focused on:
- Digitalising the home-cleaning industry
- Providing convenience and trust to customers through technology
- Creating a transparent marketplace for freelance cleaners
Hassle.com attracted early-stage investment from Accel Partners, a major venture capital firm known for supporting companies like Facebook and Spotify.
With $6 million in funding, Hassle.com expanded across Europe and positioned itself as a key player in on-demand household services.
In 2015, the startup was acquired by Helpling, a German company in the same space. The acquisition was estimated at $37 million, resulting in a major financial gain for the founders.
Funding & Acquisition
| Year | Milestone | Details |
| 2012 | Company Founded | Hassle.com launched in London |
| 2014 | Funding Round | $6 million from Accel Partners |
| 2015 | Acquisition | Acquired by Helpling for ~$37 million |
The success of Hassle.com helped cement Depledge’s status as a leading entrepreneur in the UK and provided the capital for her next venture, Resi.
How Has Resi Contributed to Alex Depledge’s Net Worth?
After exiting Hassle.com, Depledge and Coleman launched a new business in 2016 called BuildPath, which was later rebranded to Resi.
The company provides online architectural services to UK homeowners, helping them with everything from planning permission to full home renovation guidance.
Resi’s innovation lies in making architectural design and planning services affordable and accessible online. By removing the need for in-person consultations and streamlining processes, Resi offers:
- Online planning drawings
- Building regulation compliance
- Connections with contractors
- Expert architectural advice
In 2023, ITV partnered with Resi through a media-for-equity deal, investing up to £3 million in advertising across its platforms.
This helped Resi increase its visibility across the UK and positioned the company as a mainstream solution for home renovation.
Revenue & Growth
| Revenue Channel | Description |
| Customer Projects | Paid planning and design services |
| Media-for-Equity | £3 million ad investment from ITV |
| Partner Network | Revenue from contractor and supplier partnerships |
Resi continues to grow and diversify its services, contributing significantly to Alex Depledge’s personal wealth and long-term financial growth.
What Other Roles Has Alex Depledge Played in the Tech Ecosystem?
Depledge is not only an entrepreneur but also a strong advocate for policy and structural changes within the UK’s digital economy.
She served as the chair of The Coalition for a Digital Economy (Coadec), which represents the interests of tech startups in government policy.
She also founded Sharing Economy UK (SEUK), a trade body promoting collaborative business models such as peer-to-peer platforms.
These roles have allowed her to influence legislation and funding strategies for tech businesses, especially those led by women.
Additionally, Depledge sits on the board of the London Economic Action Partnership (LEAP), a government-backed initiative focused on inclusive growth and innovation in the capital.
What Awards and Recognitions Has Alex Depledge Received?
Over the years, Depledge’s work has been recognised through numerous awards that highlight her leadership and impact. These accolades span both public and private sectors.
Notable recognitions include:
- MBE in 2016 for services to the sharing economy
- Listed in Debrett’s 500 Most Influential People in the UK (2016 & 2017)
- Winner of FDM Everywoman in Technology’s Startup Founder of the Year Award (2015)
- Included in Computer Weekly’s 50 Most Influential Women in UK Tech (2017)
- Featured in Management Today’s 35 Under 35 List (2015)
These awards are a testament to her consistent efforts in not just building businesses but also contributing to a more inclusive and future-oriented tech landscape.
How Is Alex Depledge Advocating for Women in Tech?
Image – Source
Depledge has consistently used her platform to speak on gender equality in the startup world. In interviews, she has voiced concern about the funding gap faced by female-led businesses, citing a lack of late-stage investment support.
“There’s lots of seed funds but it’s that last cheque towards profitability that we desperately need — lots of firms run by women get stuck in this valley of death,” she explained in an interview with the Evening Standard.
She co-presented the BBC3 programme “Girls Can Code,” aiming to inspire more young women to enter tech. Depledge’s advocacy aligns with broader efforts to diversify the UK startup ecosystem.
What Can Entrepreneurs Learn from Alex Depledge’s Career?
Depledge’s journey offers numerous lessons for aspiring entrepreneurs:
- Start with a problem worth solving: Hassle.com solved a common domestic issue and succeeded because it addressed a real need.
- Leverage partnerships and funding: Securing backing from firms like Accel Partners helped fuel rapid expansion.
- Pivot and adapt: After Hassle.com, she quickly launched Resi with a different vision and equally strong impact.
- Speak up: Her willingness to address systemic issues in the industry has amplified her credibility and influence.
Her path underscores the importance of resilience, timing, and a clear mission in building scalable tech ventures.
Conclusion
Alex Depledge’s journey from consultant to tech millionaire showcases the power of innovation, perseverance, and bold decision-making.
Her ability to scale startups like Hassle.com and Resi demonstrates a keen understanding of market needs and digital transformation.
With an expanding portfolio, active leadership roles, and continued advocacy for women in tech, Depledge’s influence reaches far beyond net worth.
She remains a leading voice in British entrepreneurship, offering valuable lessons for anyone looking to build a successful, impactful business.
FAQs About Alex Depledge’s Net Worth and Career
What companies did Alex Depledge found?
Alex Depledge co-founded Hassle.com and Resi, two successful UK-based tech startups that focus on domestic services and residential architecture, respectively.
How much was Hassle.com sold for?
Hassle.com was acquired by Helpling in 2015 for an estimated $37 million, a deal that significantly boosted Depledge’s financial standing.
What is Resi and how successful is it?
Resi is an online platform that helps UK homeowners renovate and extend their homes. It has secured investment from ITV and continues to grow in influence.
What awards has Alex Depledge won?
She has received multiple awards including an MBE, FDM Everywoman in Tech Award, and has been listed in Computer Weekly’s and Debrett’s most influential lists.
How did Alex Depledge build her net worth?
Her net worth is largely derived from the exit of Hassle.com, continued growth of Resi, and her participation in high-profile advisory and media roles.
What are the challenges Alex Depledge highlighted for female entrepreneurs?
She has pointed out the lack of late-stage funding for women-led businesses, often describing it as a “valley of death” that many female entrepreneurs cannot cross.
What impact has ITV’s investment had on Resi?
ITV’s media-for-equity deal has significantly increased Resi’s brand exposure, helping to attract more users and improve the company’s market valuation.
Featured Image – Source