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If you own an electronics store, you probably know how challenging it can be to market every single product you stock. Sure, you might get a lot of customers coming in looking for a flat-screen television set, or a new laptop, but how do you promote the smaller items?
How do you convince your customers that you’re the best in town if they need anything, from a brand new smartphone to a new charging port?
By promoting your sales on the internet, of course.
As an electronics store, it only makes sense to have an established online presence. Here are some great ways to utilize that presence and boost your electronic sales so you can sell out in no time.
Promote Your Electronics Sale Online in 3 Simple Steps
1. Use Product Photography to Showcase Your Products
When people are investing in long term products like electronics, they want to get a good view of what they’re buying. That’s where you can help out. People want to know that the product they’re buying is genuine, authentic, and without any noticeable defects. These concerns can easily be fixed with some quality product photography.
Put up good quality product photographs of your sale items on your website and social media pages. One great way to go about this is to create a catalogue of products on sale divided by categories and post good quality photographs of each product within this catalogue. You can share the catalogue on your website and put it up on Facebook and Instagram as a carousel post as well.
2. Offer Multiple Payment Options
People love to spend money on items that are on sale. But more often than not, they get discouraged from spending too much if they don’t find payment options that suit their needs. Not everyone is always home to receive a product in cash on delivery, and a lot of people often prefer to pay in instalments rather than paying the whole amount upfront.
Provide your consumers with a range of payment methods. You can offer options like cash on delivery, credit/debit payment, instalments, or even partner up with local fintech to set up a monthly payment plan. This way, people will have a range of options available to them when looking to purchase an electronic device and will be more likely to make a purchase.
3. Use Google Ads to Promote Your Sales
Sure, you might have a good audience on your website and the social media platforms that you can cater to when promoting your sales. But is that enough to guarantee a profitable outcome?
Unfortunately, it’s not. To make sure your sales are increasing, you need to make sure you have a wider reach. And to have a wider reach, you need to try out new avenues of marketing online. One great way to make sure that news of your electronics sale reaches a lot of people is to use Google ads to promote your products and overall brand.
Create your own sale ad poster using online design tools like PosterMyWall and promote it using Google ads to get maximum exposure. For an ideal poster, you should add in your brand logo, announce your sale in a bright, bold font so that it doesn’t get missed, throw in some fabulous product photography of your hottest selling electronics, and finish it off with a call to action button to encourage people to go onto your website and make a purchase.
Promoting electronic products isn’t easy. With all the different vendors out there selling the same thing, you have to make extra effort to show that you’re reliable, authentic and that your products are durable. And of course, having a sale or two doesn’t hurt.
Use these marketing and branding tips to promote your electronics sale and spike up those revenue numbers in no time.